Recently, I was approached by a well-known town pizzeria with a long history. In its over 40 years in business, word of mouth has kept people coming back time and again for their delicious pizza. My challenge was to refresh the brand while keeping in mind the pizzeria's long history.

Before starting design, I performed an extensive industry analysis and brand research process. Once the general direction and personality of the brand were determined, I worked with the client to develop the brand's logo and voice. I designed the visuals for collateral, uniforms, as well as business cards for client interactions. This project is still ongoing and is yet to go live.
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