Overview
Verisk has many products and, as a result, requires many product brochures to be developed. My key goal when designing a brochure is to ensure that the main takeaways of the piece stand out, and are easily digestible to anyone reading it. Working within a somewhat strict set of brand guidelines can sometimes make that goal challenging. As such, it is up to me to provide the marketing and product stakeholders with the proper guidance and design expertise to help them achieve their goals while staying on brand.
Verisk has many products and, as a result, requires many product brochures to be developed. My key goal when designing a brochure is to ensure that the main takeaways of the piece stand out, and are easily digestible to anyone reading it. Working within a somewhat strict set of brand guidelines can sometimes make that goal challenging. As such, it is up to me to provide the marketing and product stakeholders with the proper guidance and design expertise to help them achieve their goals while staying on brand.
